Use Code: JAPANSUMMER for 10% OFF + FREE Shipping for Mother's Day...........Use Code: JAPANSUMMER for 10% OFF + FREE Shipping for Mother's Day...........Use Code: JAPANSUMMER for 10% OFF + FREE Shipping for Mother's Day...........Use Code: JAPANSUMMER for 10% OFF + FREE Shipping for Mother's Day...........
Edit Content

Shop by

$0.00
0
$0.00
0

About Us

DISCOVER CHOUCHOU

A Story of Becoming

CHOUCHOU is more than a name. It is a reflection, a ritual, and a quiet unfolding.
Rooted in the Japanese word chou chou, meaning butterfly, our brand draws inspiration from the natural world’s most graceful transformation. The butterfly is not in a rush. It emerges in its own time. Beautifully. Deliberately. Completely. The shape of our name holds its own meaning. CHOUCHOU reads the same forward and backward, each letter mirroring the next, drawn toward the center. The “U” is its heart, a still point where balance is found. Like the body of a butterfly between its wings, it grounds the design in symmetry and softness. At CHOUCHOU, we believe skincare is more than a routine. It is a quiet ceremony of self-renewal.
Each product is crafted with care to support your personal transformation. The textures are gentle, the experience is immersive, and the intention is always clear to return you to yourself.

This is beauty in motion.

A metamorphosis in progress.

For the one between seasons.

For the one shedding what no longer serves.

For the one ready to become, not flawless, but luminous.

Let your skin tell your story.

And let that story begin here.

This is beauty in motion.

A metamorphosis in progress.

For the one between seasons.

For the one shedding what no longer serves.

For the one ready to become, not flawless, but luminous.

Let your skin tell your story.

And let that story begin here.

Soutarou Kurata

Chief Beauty Expert for CHOUCHOU TOKYO

– Director of Beppu Garden Hill Clinic
– Visiting Professor of Dermatology and Hair Regenerative Medicine at Osaka University
– Standing Board Member of the Japan Society of Clinical Hair Restoration
– Board Member of the Japan Society of Clinical Dermatology and Surgery
– Consultant Physician for P&G Japan

Koichi ITO

Chief Beauty Expert for CHOUCHOU TOKYO
– Ph.D. in Engineering, Tokyo Institute of Technology – IEEE Life Fellow (January 2016) – IEEE AP-S President – Main research area: Assessment of Human and Electromagnetic Wave Interactions

Subscribe to our emails

Be the first to know about new collections and exclusive offers.
USD
  • USD
  • EUR
  • JPY

POLICIES

Support

  • 105 West 125th St Front 1
    New York 10027 United States
ALL RIGHTS RESERVED – CHOUCHOU
0
    0
    Your Cart
    Your cart is emptyReturn to Shop
    Continue Shopping